Substance use disorders (SUDs) are on the rise and are of particular concern in women of childbearing age who are or may become pregnant. OB providers have a unique opportunity to help break the pattern of opioid misuse, thus, avoiding health consequences for both mother and child. The first step in this practice is to identify, treat and refer to treat women who are using unhealthy substances. BlueCross BlueShield of Western New York is here to support providers, pregnant patients and their little ones on the way.
If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call the Case Management Department at 1-888-830-4300, Monday to Friday.
As part of the New Baby, New Life℠ program, patients are offered the My Advocate® program. This program provides pregnant and postpartum women proactive, culturally appropriate outreach and education through Interactive Voice Response, smartphone application or website. Eligible members receive regular calls with tailored content from a voice personality (Mary Beth) or they may choose to access the program via a smartphone application or website. This program does not replace the high touch case management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education reach.
Each automated My Advocate® communication gives the patient specific health care education in a warm, easy-to-understand fashion. Eligible patients receive regular messages with tailored content from Mary Beth, in English or Spanish. The topics include:
For more information visit My Advocate® .